A key part of our work in the back end was on the website’s content management system. We developed on the MODX CMS, an intuitive, configurable open source platform that enables easy uploading of fresh content or editing by a busy marketing team. Part of the CMS and design groundwork included creating a new landing page template that is optimised for conversion.
The CMS is also perfect for multi-country sites - to allow simple translation of blocks of copy or entire pages of material, so the website can be constantly updated across multiple languages – vital for a business that operates worldwide.