SSB Website, Corporate Identity and Marketing

Simpson, Sissons & Brooke (SSB) are a law firm based in Sheffield who had a predominantly local customer base. In a competitive, changing legal marketplace, Aspire Creative’s challenge was to cut through the noise and deliver a high specification website that really had impact. SSB wanted to convey that they were different to other law firms, and we created a striking design to communicate their open, friendly approach. This has received excellent feedback from all areas of the legal market and the digital solution, along with the design style has helped SSB really engage and convert with local, and now national consumers.

Results

Complete visual identity transformation - resulting in one of the most innovative visual approaches ever seen for a law firm. Aspire Creative devised the ‘sketched’ look of the site using key Sheffield landmarks and drawings of the firm partners to convey a welcoming approach. At the start, their three key services of ‘Wills’, ‘Family’ and ‘Personal Injury’ were developed into colour coded areas to assist with signposting and produce a bright, differentiated colour scheme.

Innovative website delivery – which includes a UK first for a law firm of this size – the complete integration of Epoch/Direct Law legal document drafting system using an custom in-house API so that SSB could deliver the Epoch/Rapidocs LawDraft service through an Open Source Content Management System. This enabled SSB to open an e-commerce area on their website – for the purchase of legal documents and advice, and do so in an incredibly cost effective manner.

The innovations on the website, the e-commerce facility and the stunning branding work has been such a success it has helped SSB to grow each of their services and extended their services into Employment Law and more recently, Business Law.

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