The Post-PC Era

To get a little context on why a responsive website is a vital tool for businesses it’s best to look back a few years. For the Personal Computer (PC) Market 2012 was a very unusual year. PC sales for were lower than the previous year for the first time in a decade.

Consumers had been buying other devices - tablets, and smart phones at the time - all now devices of choice for the hungry internet audience out there.

I’m sure if you’re reading this you’ve been aware of the growth for some time now, but in 2015 it now looks like tablet sales will finally surpass the sales of PCs.

Steve Jobs predicted this, and according to Gartner his prediction will come true this year.

Smartphones of course are also exponentially rising in popularity and sophistication, and research shows that it’s only going to increase, in the UK and globally over 1 billion people will access the internet on a mobile device. But not everyone can predict where this going to go – the venerable Mr. Jobs also said Apple would never produce Phablets…but they do now, and they’re big sellers for them.

We need to go back a little and look at the PC market here. For this market, 2012 was a very unusual year. PC sales for were lower than the previous year for the first time since 2001.

Instead, consumers are buying other devices - tablets, smart phones and phablets are all now devices of choice for the hungry internet audience out there.

I’m sure if you’re reading this you’ve been aware of the growth for some time now, but in 2015 it now looks like tablet sales will finally surpass the sales of PCs.

Steve Jobs predicted this, and according to Gartner his prediction will come true this year.

Smartphones of course are also exponentially rising in popularity and sophistication, and research shows that it’s only going to increase, in the UK and globally over 1 billion people will access the internet on a mobile device.

The shift to mobile is happening at an extraordinary speed. Today, 50% of some of our clients’ traffic is mobile. By the end of next year, we expect to exceed this figure considerably across the board.

Responsive Web Design

The solution, of course, is to make a website that works equally well on every device. This is where responsive web design comes in.

In simple terms, we develop a responsive web design to be ‘intelligent’; when someone visits your website, it actually figures out the resolution on their device though identifying the type of browser it is using.

Responsive Web Design

Over the past couple of years, responsive design has been adopted by some of the largest brands, as they have realised the benefits. Time Magazine was one of the first examples, as is the Airstream site developed by Aspire Creative and many others in our responsive website portfolio.

If you’re at a desktop PC, open the sites on your browser, and make your browser window smaller.This simulates the effect of the responsive design, flexible images and ‘fluid’ grids which size correctly to fit the ‘screen’.

The benefits are obvious - you build a website once, and it works seamlessly across thousands of different screens.

2015: A Responsive Year

The rapid adoption of tablets and smartphones and the usage habits of consumers make it inevitable that responsive design will continue to be a major requirement of businesses in 2015. It offers the simplest and most cost effective way to reach visitors across multiple devices and it ensures a great experience on every screen.

We were one of the first agencies to develop Responsive web sites on the popular open source platforms, including WordPress, Modx and Joomla for some global brands, but responsive design is not just for the big budgets...

We’ve developed a way of working and specific technologies that enable us to make responsive web designs both cost effective and easy for you to understand and implement on your website.

If you'd like to make sure your website is responsive …

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We can advise you free of charge and offer some on the spot advice on choosing a website provider and can often provide some quick advice on your organisation’s digital marketing.

marc

Marc Hughes

Big brands to local organisations, Marc has used his passion for design and marketing to help them deliver outstanding results for their businesses.

All blog posts by Marc Hughes